In the heart of Chandigarh in 1968, a young schoolboy named Arun Gupta began a journey that would redefine household cleaning across India. Riding a bicycle with packets of GGEM Cleaning Powder, he wasn’t just selling a product—he was introducing trust, care, and a vision of cleaner homes.
Despite the challenges, Arun’s determination and integrity laid the foundation for a brand that grew organically, street by street, home by home. Over time, GGEM became a household staple, known not just for its effectiveness but for its values.
What began with a single product evolved into Kumar Soaps & Chemicals, a BIS, ISO 9001:2015, and GMP-certified company. GGEM today stands tall—serving both homes and industries with products that prioritize safety, performance, and sustainability.
But at its heart, GGEM remains a tribute to the homemakers who inspired it—the unsung champions of cleanliness in every family. Their belief and support transformed Arun’s dream into a national brand. And as GGEM continues to grow, it carries forward this legacy of trust and transformation into the future.
WOMEN EMPOWERMENT AT THE CORE
From the very beginning, GGEM has drawn inspiration from Indian homemakers—the unsung heroes who make homes run effortlessly. Our products are designed to simplify their lives, offering ease, safety, and satisfaction. But we didn’t stop there. GGEM actively promotes women’s empowerment by showcasing stories of women entrepreneurs, homemakers, and franchise owners who thrive with our products and opportunities. With every formula and business model we develop, we aim to lighten the load and elevate the lives of Indian women.
Arun Gupta – Founder & Chairman
Arun Gupta is not just the founder of GGEM; he is the force that shaped its soul. A self-made entrepreneur with an unshakeable belief in honest work, he laid the foundation of GGEM with nothing but determination, integrity, and a clear vision to create products that Indian households could truly trust.
What began as a one-man operation evolved into a respected, BIS-certified brand—proof that perseverance, when paired with purpose, can build lasting legacies. Arun Gupta’s journey is deeply rooted in humility and resilience. In the early days, he sold products door-to-door on a bicycle, personally engaging with customers, understanding their needs, and learning the realities of the market firsthand. There were no shortcuts—only long days, consistent effort, and an unwavering commitment to quality.
Rohit Gupta – Founder
Rohit Gupta is a driving force behind GGEM’s growth and evolution. With a deep understanding of manufacturing, market dynamics, and customer needs, he has played a pivotal role in strengthening GGEM’s foundation and expanding its reach. His approach combines operational excellence with a hands-on mindset, ensuring quality, consistency, and trust across every product line
Shivani Gupta – Director, Strategy & White Labelling
Shivani Gupta brings a new-age vision to GGEM. With her background in investments, media, and branding, she is reshaping GGEM’s identity for the modern market. Shivani leads GGEM’s white labelling division, expanding the brand’s footprint across B2B and industrial sectors. Her strategic direction blends legacy with innovation—making GGEM future-ready while staying grounded in its roots.
To lead a movement of care and cleanliness — where every product we make enhances lives, strengthens families, and nurtures a cleaner, happier nation.
Our mission is to create lasting value for our customers, team members, vendors, and investors by manufacturing and delivering superior cleaning and home care products.
We aim to generate sustainable profit and cash flow to support our families, empower our communities, and contribute meaningfully to a cleaner, better society.
Care at the Core
Care is the heart of who we are — care for our customers, care for our products, and care for one another.
Commitment to Quality
We pour our hearts into everything we create, ensuring every product carries the promise of purity, reliability, and trust.
Customer-Centered Innovation
We listen with empathy and innovate with purpose — creating thoughtful solutions that make every home shine brighter.
Integrity in Action
We believe honesty, responsibility, and transparency are not just values — they are our way of life. Every promise we make, we keep — with sincerity and respect.
Dear God,
Bless us with wisdom, strength, and grace
to fulfill our vision of becoming
India’s most loved and trusted home care brand.
May our work always reflect honesty, love, and a sense of purpose.
Help us stay true to our mission,
and let our core values guide everything we do,
with care at the core, commitment to quality,
customer-centered innovation, and integrity in action.
Guide and protect our team, our customers,
our partners, and our families.
Fill our hearts with gratitude and our hands with purpose.
May our efforts bring cleanliness, comfort, and positivity
to every home we touch.
Kalyanamastu! Kalyanmastu! Kalyanamastu!
At GGEM, we believe in growing together. Whether you’re passionate about product innovation, sales, sustainability, or design—there’s a place for you here.
We offer dynamic career opportunities in:
1. Sales & Distribution
2. Research & Development
3. Design & Packaging
4. White Labelling & Franchise Support
5. Marketing & Operations
We’re proud of our inclusive work culture, where women lead, creativity thrives, and everyone is encouraged to learn and grow. With structured onboarding, mentorship, and a mission-driven culture, GGEM is more than just a workplace—it’s a movement.
If you believe in clean values and meaningful work, come be part of our journey.
A Legacy of Clean Since
1968
WOMEN EMPOWERMENT AT
THE CORE
From the very beginning, GGEM has drawn inspiration from Indian homemakers—the unsung heroes who make homes run effortlessly. Our products are designed to simplify their lives, offering ease, safety, and satisfaction. But we didn’t stop there.
GGEM actively promotes women’s empowerment by showcasing stories of women entrepreneurs, homemakers, and franchise owners who thrive with our products and opportunities. With every formula and business model we develop, we aim to lighten the load and elevate the lives of Indian women.
Leadership
Arun Gupta – Founder &
Chairman
Rohit Gupta - proprietor
Shivani Gupta – Head Of Department, Strategy & White Labelling
Vision
To lead a movement of care and cleanliness — where every product we make enhances lives, strengthens families, and nurtures a
cleaner, happier nation.
Mission
Our mission is to create lasting value for our customers, team members, vendors, and investors
by manufacturing and delivering superior cleaning and home care products.
We aim to generate sustainable profit and cash flow to support our families,
empower our
communities, and contribute
meaningfully to a cleaner, better society.
Our Core Values
Care at the Core
Commitment to Quality
Customer-Centered Innovation
Integrity in Action
We believe honesty, responsibility, and transparency
are not just values — they are our way of life.
Every promise we make, we keep —with sincerity and respect.We listen with empathy and innovate with purpose —
creating thoughtful solutions that make
every home shine brighter.
PRAYER
Dear God,
Bless us with wisdom, strength, and grace
to fulfill our vision of becoming
India’s most loved and trusted home care brand.
May our work always reflect honesty, love, and a sense of purpose.
Help us stay true to our mission,
and let our core values guide everything we do,
with care at the core, commitment to quality,
customer-centered innovation, and integrity in action.
Guide and protect our team, our customers,
our partners, and our families.
Fill our hearts with gratitude and our hands with purpose.
May our efforts bring cleanliness, comfort, and positivity
to every home we touch.
Kalyanamastu! Kalyanmastu! Kalyanamastu!
Careers
Build a Cleaner India—With Us
At GEM, we believe in growing together. Whether you’re passionate about product innovation, sales, sustainability, or design—there’s a place for you here.
We offer dynamic career opportunities in:
- Sales & Distribution
- Research & Development
- Design & Packaging
- White Labelling & Franchise Support
- Marketing & Operations
We’re proud of our inclusive work culture, where women lead, creativity thrives, and everyone is encouraged to learn and grow. With structured onboarding, mentorship, and a mission-driven culture, GEM is more than just a workplace—it’s a movement.
If you believe in clean values and meaningful work, come be part of our journey.
Got Questions? We’ve Got Answers
Yes. GGEM products are formulated to be skin-friendly and free from harsh chemicals, making them safe for everyday use in homes with children and pets, when used as directed.
Absolutely. GGEM provides customised B2B cleaning solutions tailored to specific industry needs, including hospitality, healthcare, corporate offices, manufacturing units, and more. Our team works closely to deliver effective, scalable solutions.
All GGEM products are proudly manufactured in India, adhering to strict quality standards and backed by decades of expertise in the cleaning and hygiene industry.
Yes. GGEM supports bulk and wholesale orders for businesses, institutions, distributors, and resellers. Bulk pricing and flexible supply options are available based on order volume.
Yes. GGEM offers franchise and distribution opportunities with a low-investment, high-potential model. Our partners benefit from a trusted brand, a wide product range, and full business support.